Violet is your classic blonde-brightening toning masque.

It helps soften unwanted yellow and brassy tones while conditioning the hair, so blonde, grey and highlighted hair looks fresher and feels softer.

Think of it as the rich treatment option when your blonde needs both toning and nourishment.

Violet is an intense toning masque, so the result depends on your hair colour, porosity and how long you leave it on.

Use 3–5 minutes for a softer tone refresh.

Use up to 10 minutes when your hair needs stronger yellow neutralisation.

Always monitor the tone while processing and rinse once your desired result is reached.

It can over-tone if left on too long, especially on very light, porous or highly sensitised blonde hair.

Start with a shorter processing time and build gradually. For a softer result, you can mix Violet with a bhave conditioner or conditioning masque to dilute the toning intensity.

Use Violet when your blonde, grey or highlighted hair starts to look warm, yellow or dull.

For most people, this may be once every 1–2 weeks, or as needed between salon visits. Very porous or very light hair may need less frequent use.

Start slowly and adjust based on how quickly your tone warms up.

Violet is a conditioning toning masque, so it is designed to tone while helping hair feel softer, smoother and more nourished.

As with any intense toning product, avoid overuse and rinse thoroughly once your desired tone is reached.

Violet is best for blonde, platinum, grey and highlighted hair that needs yellow tones softened and brightness refreshed for a cleaner, cooler finish.

Arctic is best for very light blonde, silver and grey hair that needs a stronger icy-cool result.

Slate is best for blonde, grey or lightened hair that needs a smoky, ash-toned result or help softening yellow-orange warmth.

In simple terms:

Violet = bright, clean blonde

Arctic = icy/cool

Slate = smoky/ash

Violet is best for blonde, platinum, grey and highlighted hair that needs yellow tones softened and brightness refreshed for a cleaner, cooler finish.

Arctic is best for very light blonde, silver and grey hair that needs a stronger icy-cool result.

Slate is best for blonde, grey or lightened hair that needs a smoky, ash-toned result or help softening yellow-orange warmth.

In simple terms:

Violet = bright, clean blonde

Arctic = icy/cool

Slate = smoky/ash

Yes. Violet is suitable for colour-treated, highlighted and lightened hair.

Because lightened hair can be more porous, start with a shorter processing time and build gradually until you understand how quickly your hair takes the tone.

Hair should look cooler, cleaner, brighter and more refreshed.

Blonde, grey and highlighted tones may appear softer and more refined, while the hair feels smoother, shinier and easier to manage.