HEALTHY HAIR. ALWAYS!
Hairdresser-developed care, with Bioactive Keratin at the heart of our care range.
Colour, heat and everyday styling can weaken the hair’s keratin structure, leaving it fragile and more prone to breakage.
Bioactive Keratin penetrates damaged fibres and binds to weakened areas, helping improve strength and resilience from within.
Rescue Therapy also binds to damaged areas on the hair’s exterior, helping smooth roughness and improve the condition of the cuticle.
Hair feels softer, looks more polished and becomes easier to manage.
Improved strength, flexibility and condition make hair easier to manage and style, while helping colour look richer and remain vibrant for longer.
Rescue Therapy can be tailored to your hair’s condition and the service being performed. Your hairdresser may use it for:
✔ Intensive repair
✔ Pre-colour preparation
✔ In-colour protection and support
✔ Porosity equalising
✔ Cuticle refinement
Rescue Therapy is powered by Bioactive Keratin—a functional keratin blend that is 91% similar to the keratin found in human hair.
Smaller proteins penetrate the damaged hair fibre, while others bind to weakened areas on the surface, helping restore strength inside and protection outside.
The result is hair that feels stronger, more flexible and more resilient—and bhaves like healthier hair again.
Hair doesn’t just need to feel better temporarily, it needs ongoing support.
By working with the hair’s natural structure, Rescue Therapy helps:
✔ Reinforce strength where it’s needed most
✔ Improve elasticity and flexibility
✔ Support long-term hair condition
✔ Help colour appear more vibrant and last longer
So hair doesn’t just look repaired…it bhaves like healthier hair again.
Bioactive Keratin is also found across bhave’s shampoos, conditioners, masks and hydrating and repairing styling products—helping maintain strength, condition and manageability between salon visits.
Rescue Therapy may be right for you if your hair:
✔ Feels weak, brittle or fragile
✔ Is prone to breakage or lacks flexibility
✔ Has been damaged by colour, lightening, heat or chemical services
✔ Feels rough, looks dull or is difficult to manage
✔ Needs extra support during an upcoming colour or lightening service
Your hairdresser will assess your hair’s condition, history and upcoming services to determine how Rescue Therapy can best support your hair.