This ritual is ideal for blonde, platinum, grey, silver, highlighted or lightened hair that starts to look yellow, warm, brassy or dull between salon visits.

It is especially useful if you want to maintain a cooler, brighter-looking blonde result at home while keeping the hair feeling soft, smooth and shiny.

Not when used as directed.

The toning result depends on your hair colour, porosity and how long you leave the Violet Masque on. Very light or porous blonde hair can grab tone faster, so start with 3 minutes and build gradually.

For a softer result, you can mix the Violet Masque with conditioner to dilute the toning intensity.

Use Intense Toning Masque – Violet when your blonde, grey or highlighted hair starts to look warm, yellow or dull.

For most people, this may be once every 1–2 weeks, or as needed between salon visits. Very light or porous hair may need less frequent use.

Yes. This ritual is suitable for platinum and icy cool blonde tones, especially when the hair needs brightness, softness and yellow tone control.

For very icy or silver hair, use the Violet Masque carefully and monitor the tone while processing. If your hair is extremely light and you want a stronger icy result, Intense Toning Masque – Arctic may also be suitable.

The Blonde Brightening Ritual is a complete routine for cleansing, conditioning, toning and finishing blonde, grey and highlighted hair.

Intense Toning Masque – Arctic is a stronger individual toning treatment for very light blonde, silver and grey hair that needs a more icy-cool result.

In simple terms:

Blonde Brightening Ritual = complete blonde maintenance

Arctic Masque = stronger icy toning treatment

Yes. If you are time-poor, you can mix a small amount of Intense Toning Masque – Violet with Bombshell Blonde Shampoo in your hand during wash day for a quicker tone refresh.

This gives your blonde, grey or highlighted hair a little extra violet toning support while you cleanse, without needing to do a separate masque step.

Start with a small amount of Violet Masque, especially if your hair is very light, porous or freshly coloured. Massage through evenly, leave for a few minutes if needed, then rinse thoroughly.

For a stronger toning result, use the Violet Masque on its own as a treatment.

Yes. If you are time-poor, you can mix a small amount of Intense Toning Masque – Violet with Bombshell Blonde Shampoo in your hand during wash day for a quicker tone refresh.

This gives your blonde, grey or highlighted hair a little extra violet toning support while you cleanse, without needing to do a separate masque step.

Start with a small amount of Violet Masque, especially if your hair is very light, porous or freshly coloured. Massage through evenly, leave for a few minutes if needed, then rinse thoroughly.

For a stronger toning result, use the Violet Masque on its own as a treatment.

For a quick tone boost: mix a small amount of Violet Masque with Bombshell Blonde Shampoo during wash day.

For stronger toning: use Violet Masque on its own for 3–10 minutes.