b'hold Hair Gel 145ml

$39.95

Strong-Hold Gel For Structure, Control And Defined Styling.

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AT A GLANCE
BEST FOR: Curls • Waves • Short Styles • Slicked Styles • Extra Hold
RESULTS: Stronger Hold • More Control • More Definition • Longer-Lasting Style
SUITABLE FOR: Fine • Medium • Thick | Colour • Keratin
Quantity

STRONG HOLD. CLEAN CONTROL.

b’hold Hair Gel is a strong-hold styling gel for looks that need structure, definition and dependable control.

Use it to create sleek styles, polished ponytails, sculpted shapes, wet-look finishes or more controlled curls and waves. The concentrated formula sets the hair in place and is designed to dry cleanly without an obvious chalky residue.

Apply to damp hair for defined curls, waves or wet-look styling, or use on dry hair when you want stronger control and a more sculpted finish.

WHY YOU’LL LOVE IT

✔ Provides strong, set-in-place hold
✔ Creates structure, definition and control
✔ Ideal for sleek, sculpted and wet-look styles
✔ Helps define and control curls and waves
✔ Designed to dry cleanly without obvious white residue
✔ Suitable for colour-treated and keratin-treated hair

Use on damp or dry hair, depending on your desired finish.

For a wet-look finish, apply to damp hair, comb through and allow to air-dry.

For maximum hold, apply to dry hair, shape into place and avoid combing once the gel has set.

Start with a small amount and build as needed. Strong-hold gels are concentrated, so a little goes a long way.

Aqua, Acrylates/Methacrylamide Copolymer, Glycerin, Aminomethyl Propanol, Coceth-7, Polysorbate 80, PPG-1-PEG-9 Lauryl Glycol Ether, Sodium Benzoate, Polyquaternium-68, PEG-90M, Benzyl Alcohol, Parfum, PEG-40 Hydrogenated Castor Oil, Dehydroacetic Acid, Sodium Lauryl Sulfate, Linalool, Limonene, Geraniol.

Orders can take 2-3 business days to process before shipping. As soon as your package has left our warehouse, you will receive a confirmation by email. 

Returns

If for any reason you are unhappy with your purchase we offer returns for store credit within 7 days of delivery. If 7 days have passed since your purchase has been delivered, unfortunately, we are unable to offer you a credit or exchange.

Free shipping over $150
  • b’hold is ideal if you want strong hold, structure and visible control.

    It works well for sleek styling, sculpted looks, wet-look finishes, controlled curls, defined waves, short styles and polished styles that need to stay in place.

    This is not the product for soft, reworkable movement. It is the product for hold, shape and control.

  • b’hold is the strongest styling option in this part of the bhave range.

    Unlike styling pastes, fibres or pomades that allow more flexibility, b’hold is designed to set the hair and keep the style in place. It gives structure, definition and polish when you want a more controlled finish.

  • b’hold gives firm hold once it sets, so the hair will feel more controlled than soft or fluffy.

    That structure is intentional. It is what helps keep sleek, sculpted or defined styles in place. Used correctly, the finish should feel controlled and polished, not brittle or messy.

  • b’hold is designed to dry cleanly without obvious white residue or flaking. Apply an even amount, avoid overloading the hair and don’t repeatedly brush or comb through once the gel has set.

  • Yes. b’hold can be used on curls when you want stronger definition, structure and frizz control.

    Apply to damp curls, scrunch or shape into place, then allow to air-dry or diffuse. Once dry, you can gently soften the cast if desired, while keeping the curl shape more controlled.

  • Use it on damp hair for wet-look styling, curl definition or a smoother set finish.

    Use it on dry hair when you want stronger control, sculpted shape or maximum hold.

    For either method, start with a small amount and add more only if needed.

  • Yes.

    For a slightly softer, glossier finish, mix a small amount of b’hold with Riot Control Oil before applying.

    For heat-styled looks, use Some Like It Hot! first before blow-drying or using hot tools, then apply b’hold to set and control the finished style.

    For extra hold after styling, finish with Let’s Spray.

  • Each product gives a different finish.

    b’hold Hair Gel is best for strong hold, structure and set-in-place control.

    Sleek Pomade is best for gel-like hold with more flexible polish and definition.

    Flex Styling Paste is best for soft, reworkable shape and natural control.

    In simple terms:

    b’hold = strong structure + set control

    Sleek Pomade = polished definition + flexibility

    Flex Styling Paste = soft shape + reworkable movement

  • Hair should look more defined, controlled and polished.

    Styles should hold their shape for longer, with a clean finish and less unwanted frizz, fluff or movement.

Ingredients_Image_ALL_1.jpg
b'hold Hair Gel 145ml

Ingredients you'll love

A high-performance blend of Acrylates/Methacrylamide Copolymer and Polyquaternium-68 that helps shape, set and hold the hair with strong, dependable control.

A moisture-binding humectant that helps support a smoother, more comfortable hair feel.

Healthy Hair, Always! Support That Lasts

Care that keeps your hair performing at its best,
day after day

Colour | Keratin | Extension-SAFE

Maintains colour, condition and integrity -
between salon visits

Professional Results At Home

Developed by hairdressers - for results
you can maintain beyond the salon

Bioactive Keratin Technology

Mirrors your hair's natural structure -
so it can be recognised and used