This masque is ideal for: • Dry, rough or brittle hair • Colour-treated or over-processed hair • Hair exposed to heat, sun or environmental stress • Anyone whose hair needs more than a daily conditioner can provide If hair feels stressed or depleted, this is your intensive care step.

"A conditioner works on the surface to smooth and soften hair after washing.
A masque works deeper, opening the cuticle to deliver intensive nourishment and repair. Think of conditioner as daily care — and a masque as a targeted treatment."

After shampooing, apply generously through mid-lengths and ends. Leave on for up to 10 minutes, then rinse thoroughly. For most hair types, this is all that’s needed to achieve beautifully soft, nourished hair.

Leaving the masque on longer won’t damage the hair, but it does mean the cuticle remains more open. If you choose to leave it on longer, always rinse and follow with a conditioner to help reseal the cuticle. Skipping this step can leave hair feeling rough or dry — not because it’s damaged, but because the cuticle hasn’t been closed properly.

Masques work by opening the cuticle to deliver intensive nourishment. A conditioner helps smooth and close the cuticle afterward, locking in softness, shine and manageability. Think of it as completing the ritual: nourishment first, polish last.

Most people benefit from using it weekly or as needed. Very dry or damaged hair may benefit from more regular use, while healthier hair may only need it occasionally as a restorative boost. Listen to your hair — it will tell you when it needs more support.

Most people benefit from using it weekly or as needed. Very dry or damaged hair may benefit from more regular use, while healthier hair may only need it occasionally as a restorative boost. Listen to your hair — it will tell you when it needs more support.

Hair feels: • Softer and more hydrated • Stronger and more resilient • Easier to manage Hair looks: • Healthier and smoother • More vibrant and glossy • Less dry or stressed