Hair should look cooler, cleaner, brighter and more refined.

Very light blonde, silver and grey tones may appear fresher and more luminous, while the hair feels softer, smoother, shinier and easier to manage.

Arctic is an intense toning masque, so the result depends on your hair colour, porosity and how long you leave it on.

Use 3–5 minutes for a controlled cool refresh.

Use up to 10 minutes when your hair needs stronger cool correction.

Always monitor the tone while processing and rinse once your desired result is reached.

It can over-cool the hair if left on too long, especially on very porous, fragile or extremely light blonde hair.

Start with a shorter processing time and build gradually. For a softer result, you can mix Arctic with a bhave conditioner or conditioning masque to dilute the toning intensity.

Use Arctic when your very light blonde, silver or grey hair starts to look warm, yellow or dull.

For most people, this may be once every 1–2 weeks, or as needed between salon visits. Very porous or highly lightened hair may need less frequent use.

Start slowly and adjust based on how quickly your tone warms up.

No. Arctic is a conditioning toning masque, so it is designed to tone while helping hair feel softer, smoother and more nourished.

As with any intense toning product, avoid overuse and always rinse thoroughly once your desired tone is reached.

Each toning masque has a different purpose.

Arctic is best for very light blonde, silver and grey hair that needs a cooler, icy-looking refresh.

Violet is best for blonde, grey and highlighted hair that needs yellow tones softened and brightness refreshed.

Slate is best for blonde, grey or lightened hair that needs a smoky, ash-toned result or help softening yellow-orange warmth.

In simple terms:

Arctic = icy/cool

Violet = bright/clean blonde

Slate = smoky/ash

Each toning masque has a different purpose.

Arctic is best for very light blonde, silver and grey hair that needs a cooler, icy-looking refresh.

Violet is best for blonde, grey and highlighted hair that needs yellow tones softened and brightness refreshed.

Slate is best for blonde, grey or lightened hair that needs a smoky, ash-toned result or help softening yellow-orange warmth.

In simple terms:

Arctic = icy/cool

Violet = bright/clean blonde

Slate = smoky/ash

Yes. Arctic is suitable for colour-treated and bleached hair, especially very light blonde, platinum, silver and grey tones.

Because lightened hair can be more porous, start with a shorter processing time and build gradually.

Yes. Arctic is suitable for extension hair and keratin-treated hair.

When using on extensions, avoid over-saturating bonds or tape areas and always comb through gently for even distribution.