Magnify Shampoo gives fine hair a lighter starting point.

It gently cleanses without leaving hair feeling heavy, coated or overloaded, helping roots feel fresher and lengths feel more responsive to styling.

Think clean, light and ready for volume.

No. Magnify Shampoo is designed specifically for hair that loses volume easily.

It cleanses gently while helping hair feel light and fresh, so your styling products have a better base to work from.

For best results, rinse thoroughly and avoid applying heavy conditioners or oils near the roots.

No. Magnify Shampoo is designed to support volume while still keeping hair feeling soft and manageable.

It should leave hair feeling clean and light — not squeaky, rough or stripped.

Pair with Magnify Conditioner through the mid-lengths and ends for softness without losing lift.

Magnify Shampoo is best for fine, flat or limp hair that needs lift, body and lightness.

Nourish Shampoo is best for dry, dull, wavy or curly hair that needs lightweight hydration, softness and movement.

In simple terms:

Magnify = volume + lift + lightness

Nourish = lightweight hydration + softness

Magnify Shampoo is the lighter option for hair that gets weighed down easily.

Hydrator Shampoo is richer and better suited to dry, coarse, thick or hard-to-manage hair that needs more moisture and smoothing.

If your hair falls flat quickly, Magnify is the better choice.

Yes. Magnify Shampoo is suitable for colour-treated, keratin-treated and extension hair.

For extensions, focus shampoo mainly on the scalp and roots, and avoid rough scrubbing through the mid-lengths and ends.

Yes. Magnify Shampoo is suitable for colour-treated, keratin-treated and extension hair.

For extensions, focus shampoo mainly on the scalp and roots, and avoid rough scrubbing through the mid-lengths and ends.

Hair should feel cleaner, lighter and easier to style.

With regular use, fine or flat hair can feel fresher at the roots, softer through the lengths and more responsive to volume styling. You can expect more body, bounce and natural movement without the heavy, coated feel.