blonde brightening ritual

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A Blonde Toning Ritual To Neutralise Unwanted Yellow Tones, Soften And Add Shine.

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BRIGHTER-LOOKING BLONDE. SOFTER, SHINIER HAIR.

Blonde, grey and highlighted hair can lose its fresh, cooler-looking finish as unwanted yellow and golden tones begin to appear between salon visits.

The Blonde Brightening Ritual combines four complementary favourites to cleanse, condition, tone and polish:

  • Bombshell Blonde Shampoo — gently cleanses while helping neutralise unwanted yellow tones and maintain a brighter-looking finish.
  • Bombshell Blonde Conditioner — conditions, softens and smooths while supporting cooler-looking tone.
  • Intense Toning Masque – Violet — provides a deeper violet toning boost when blonde, grey or highlighted hair needs a more noticeable refresh.
  • Riot Control Oil — smooths frizz and flyaways while adding softness, polish and glossy shine.

Together, they help hair look cooler, brighter and more refined while leaving it feeling soft, smooth and conditioned.

Best for blonde, platinum, grey, silver, highlighted or lightened hair showing unwanted yellow or golden tones.

How to Use as a Ritual

Cleanse with Bombshell Blonde Shampoo, massaging gently through the scalp and hair. Rinse thoroughly. Repeat.

Follow with Bombshell Blonde Conditioner, applying mainly through the mid-lengths and ends. Leave for a few minutes, then rinse.

Use Intense Toning Masque – Violet once a week or as needed when your blonde, grey or highlighted hair needs a stronger tone refresh. Apply to clean, towel-dried hair, comb through evenly, leave for 3–10 minutes, then rinse thoroughly.

Once hair is dry, apply a small amount of Riot Control Oil through the mid-lengths and ends to smooth frizz, polish flyaways and add shine.

For very light, porous or highly sensitised blonde hair, start with a shorter toning time and build gradually.

Orders can take 2-3 business days to process before shipping. As soon as your package has left our warehouse, you will receive a confirmation by email. 

Returns

If for any reason you are unhappy with your purchase we offer returns for store credit within 7 days of delivery. If 7 days have passed since your purchase has been delivered, unfortunately, we are unable to offer you a credit or exchange.

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  • Yes. The products in this ritual are suitable for colour-treated, keratin-treated and extension hair.

    For extensions, apply conditioner, masque and oil mainly through the mid-lengths and ends, avoiding bonds or tape attachment areas. Because extension hair and highly lightened hair can absorb tone differently, test the Violet Masque on a small section first and begin with a shorter processing time.

    After a keratin smoothing service, follow your hairdresser’s instructions about when to resume washing before beginning the ritual.

  • This ritual is ideal for blonde, platinum, grey, silver, highlighted or lightened hair that develops unwanted yellow or golden tones between salon visits.

    It helps maintain a cleaner, cooler and brighter-looking result while supporting softness, smoothness and shine.

  • Not when used as directed.

    The toning result depends on your hair colour, porosity and how long you leave the Violet Masque on. Very light or porous blonde hair can grab tone faster, so start with 3 minutes and build gradually.

    For a softer result, you can mix the Violet Masque with conditioner to dilute the toning intensity.

  • Use the Violet Masque when your blonde, grey or highlighted hair begins to look yellow, golden or dull.

    For most people, this may be once every one to two weeks. Very light or porous hair may require less frequent use because it can absorb violet pigment more quickly.

    Let your hair’s tone guide you rather than using it automatically with every wash.

  • It can over-tone if the Violet Masque is used too frequently or left on for too long, particularly on very light, porous or highly sensitised hair.

    For your first use, begin with three minutes and monitor the tone while it develops. Rinse once you have reached your desired result, then gradually increase the processing time during future applications if needed.

  • After shampooing, apply the Violet Masque evenly to clean, towel-dried hair. Leave for 3–10 minutes, depending on your desired result and the porosity of your hair, then rinse thoroughly.

    The masque can be used in place of Bombshell Blonde Conditioner when you want a deeper toning treatment. Follow with conditioner only if your hair needs additional softness or slip.

  • Yes. If you are time-poor, you can mix a small amount of Intense Toning Masque – Violet with Bombshell Blonde Shampoo in your hand during wash day for a quicker tone refresh.

    This gives your blonde, grey or highlighted hair a little extra violet toning support while you cleanse, without needing to do a separate masque step.

    Start with a small amount of Violet Masque, especially if your hair is very light, porous or freshly coloured. Massage through evenly, leave for a few minutes if needed, then rinse thoroughly.

    For a stronger toning result, use the Violet Masque on its own as a treatment.

  • Yes. If you are time-poor, you can mix a small amount of Intense Toning Masque – Violet with Bombshell Blonde Shampoo in your hand during wash day for a quicker tone refresh.

    This gives your blonde, grey or highlighted hair a little extra violet toning support while you cleanse, without needing to do a separate masque step.

    Start with a small amount of Violet Masque, especially if your hair is very light, porous or freshly coloured. Massage through evenly, leave for a few minutes if needed, then rinse thoroughly.

    For a stronger toning result, use the Violet Masque on its own as a treatment.

  • Violet is the classic blonde-brightening option for softening unwanted yellow tones and maintaining a clean, cooler-looking blonde.

    Arctic is best suited to very light blonde, silver or grey hair when an icier-looking result is desired.

    Slate is designed for a smokier, ash-toned result and can be better suited to stronger yellow-orange warmth.

    In simple terms:

    Violet = clean, bright blonde
    Arctic = icy cool
    Slate = smoky ash

  • No. This ritual deposits violet tone to help neutralise unwanted yellow and golden tones; it does not lighten the hair.

    If your hair has strong orange or coppery warmth, violet alone may not provide the correction you need. A smoky or ash-toned product such as Intense Toning Masque – Slate, or a professional salon toner, may be more suitable.

Healthy Hair, Always Support That Lasts

Care that keeps your hair performing at its best,
day after day

Colour | Keratin Extension-SAFE

Maintains colour, condition and integrity -
between salon visits

Professional Results At Home

Developed by hairdressers - for results
you can maintain beyond the salon

Bioactive Keratin Technology

Mirrors your hair's natural structure -
so it can be recognised and used