b’hold is the strongest styling option in this part of the bhave range.

Unlike styling pastes, fibres or pomades that allow more flexibility, b’hold is designed to set the hair and keep the style in place. It gives structure, definition and polish when you want a more controlled finish.

b’hold gives firm hold once it sets, so the hair will feel more controlled than soft or fluffy.

That structure is intentional. It is what helps keep sleek, sculpted or defined styles in place. Used correctly, the finish should feel controlled and polished, not brittle or messy.

No. b’hold is designed to dry cleanly without leaving white residue or obvious flaking.

For best results, apply an even amount, avoid overloading the hair, and allow the gel to set without repeatedly brushing or combing through once dry.

Yes. b’hold can be used on curls when you want stronger definition, structure and frizz control.

Apply to damp curls, scrunch or shape into place, then allow to air-dry or diffuse. Once dry, you can gently soften the cast if desired, while keeping the curl shape more controlled.

Use it on damp hair for wet-look styling, curl definition or a smoother set finish.

Use it on dry hair when you want stronger control, sculpted shape or maximum hold.

For either method, start with a small amount and add more only if needed.

Yes.

For a slightly softer, glossier finish, mix a small amount of b’hold with Riot Control Oil before applying.

For heat-styled looks, use Some Like It Hot! first before blow-drying or using hot tools, then apply b’hold to set and control the finished style.

For extra hold after styling, finish with Let’s Spray.

Yes.

For a slightly softer, glossier finish, mix a small amount of b’hold with Riot Control Oil before applying.

For heat-styled looks, use Some Like It Hot! first before blow-drying or using hot tools, then apply b’hold to set and control the finished style.

For extra hold after styling, finish with Let’s Spray.

Each product gives a different finish.

b’hold Hair Gel is best for strong hold, structure and set-in-place control.

Sleek Pomade is best for gel-like hold with more flexible polish and definition.

Flex Styling Paste is best for soft, reworkable shape and natural control.

In simple terms:

b’hold = strong structure + set control

Sleek Pomade = polished definition + flexibility

Flex Styling Paste = soft shape + reworkable movement

Hair should look more defined, controlled and polished.

Styles should hold their shape for longer, with a clean finish and less unwanted frizz, fluff or movement.