Arctic is ideal for: • Very light blonde or platinum hair • White, silver or grey hair • Hair that turns yellow quickly • Anyone wanting a crisp, icy, high-impact finish If your blonde pulls warm fast, Arctic keeps it cool and clean.

Arctic is the strongest cool-correcting masque in the bhave toning range. The intensity is fully customisable by leave-in time:

• 3–5 minutes for controlled, icy maintenance

• Up to 10 minutes for maximum cool correction Always monitor the tone and rinse once your desired result is achieved.

If left on too long — especially on very porous or extremely light hair — any intense toner can over-cool the tone. Start with a shorter processing time and build gradually. For extra control, Arctic can be mixed with a Deep Conditioning Masque or bhave® conditioner to soften the toning strength.

No. Despite its strength, Arctic is formulated with hydrating and strengthening ingredients to support elasticity and softness. Hair feels nourished, smooth and resilient after use — not chalky or stripped.

After shampooing, apply to towel-dried hair and comb through evenly. Leave on for 3–10 minutes, depending on the level of cool correction required. Rinse thoroughly, then follow with a conditioner to help seal the cuticle and maintain softness and shine.

Yes. Arctic is designed specifically for lightened, platinum and grey hair, helping maintain tone while supporting hydration and hair strength.

Yes. Arctic is designed specifically for lightened, platinum and grey hair, helping maintain tone while supporting hydration and hair strength.

Hair looks: • Crisp, icy and ultra-cool • Free from yellow or brassy tones • Glossy and refined Hair feels: • Smooth and hydrated • Stronger and more elastic • Healthy, not over-processed

Each masque targets a different toning goal: • Arctic Intense Toning Masque – delivers the strongest cool correction for ultra-light or platinum hair needing an icy finish. • Violet Intense Toning Masque – neutralises yellow tones to keep blondes bright and clean. • Slate Intense Toning Masque – neutralises yellow–orange warmth for ash, silver and smoky tones. All three are intense, conditioning masques — the difference lies in the type of warmth corrected and the level of coolness achieved.