A regular bath towel can be heavy, bulky and rough on wet hair.

It’s a Wrap is made for hair. The lightweight microfibre helps absorb excess water while reducing the need for rubbing, twisting or tugging.

It also stays wrapped more easily, so you can get on with the rest of your routine while your hair begins to dry.

No. It’s a Wrap is designed to absorb excess water and help speed up the first stage of drying.

Your hair will still be damp when you remove it, which is ideal before applying leave-in products, heat protectant or styling products.

Think of it as your gentle drying prep step, not a full blow-dry replacement.

Yes. Rough towel drying can disturb the hair cuticle and encourage frizz.

Using a soft microfibre turban helps reduce rubbing and friction, which can leave hair looking smoother and easier to manage before styling.

Yes. It’s a Wrap is a great option for curly and wavy hair because it helps absorb excess water without roughing up the curl pattern.

For curls, gently squeeze water from the hair, apply your leave-in or curl product if preferred, then wrap without rubbing.

Yes. It’s a Wrap is ideal after shampooing, conditioning or using a masque.

After rinsing, wrap the hair to absorb excess water before applying your leave-in products or styling routine.

It can help reduce friction and rough towel drying, which may help minimise unnecessary stress on wet hair.

Wet hair is more delicate, so using a softer, lighter towel option is a better choice than rubbing or twisting hair aggressively with a heavy bath towel.

It can help reduce friction and rough towel drying, which may help minimise unnecessary stress on wet hair.

Wet hair is more delicate, so using a softer, lighter towel option is a better choice than rubbing or twisting hair aggressively with a heavy bath towel.