magnify shampoo

$41.00

Lightweight Volumising Shampoo For Fine, Flat Hair That Needs Lift.

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AT A GLANCE
BEST FOR: Fine • Flat • Limp • Low-Volume
RESULTS: Fuller • Lighter • More Voluminous • More Body
SUITABLE FOR: Fine • Medium | Colour • Keratin • Extensions
Size
Quantity

FULLER-LOOKING HAIR STARTS WITH A LIGHTER CLEANSE

Magnify Shampoo is a lightweight volumising shampoo for fine, flat or easily weighed-down hair.

Powered by Bioactive Keratin and volume-supporting ingredients, it gently cleanses excess oil and everyday build-up without leaving hair feeling heavily coated. Hair feels fresher, lighter and better prepared for body, bounce and volume styling.

Pair it with Magnify Conditioner for softness and manageability without sacrificing movement.

WHY YOU’LL LOVE IT

✔ Gently cleanses fine or flat hair
✔ Helps hair feel fresher and lighter
✔ Supports fuller-looking body and natural movement
✔ Creates a better foundation for volume styling
✔ Leaves hair soft and manageable without unnecessary weight
✔ Suitable for colour-treated, keratin-treated and extension hair

Apply to wet hair and massage into the scalp and roots.

Work the lather through the mid-lengths and ends, then rinse thoroughly.

Repeat.

Follow with Magnify Conditioner through the mid-lengths and ends.

For extra volume, apply Volumising Foam to towel-dried hair before blow-drying.

Aqua, Lauryl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Hydrolyzed Soy Protein, Phenoxyethanol, Laureth-4, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Coconut Acid, Polyquaternium-10, Sodium Glycolate, Cocamidopropyl Dimethylamine, Polyquaternium-7, Macadamia Ternifolia Seed Oil, Vitamin B2 (D-Panthenol), Ethylhexylglycerin, Citric Acid, Hydrolyzed Keratin, Keratin, Hexyl Cinnamal, Oxidized Keratin, Benzyl Salicylate, Formic Acid, Sodium Acetate, Isopropyl Alcohol, Methyl Alcohol, Methyl N-methylanthranilate

Orders can take 2-3 business days to process before shipping. As soon as your package has left our warehouse, you will receive a confirmation by email. 

Returns

If for any reason you are unhappy with your purchase we offer returns for store credit within 7 days of delivery. If 7 days have passed since your purchase has been delivered, unfortunately, we are unable to offer you a credit or exchange.

Free shipping over $150
  • Magnify Shampoo is ideal if your hair is fine, flat, limp, soft, oily at the roots or easily weighed down by richer shampoos.

    It is designed for hair that needs a fresh, lightweight cleanse with more body, bounce and movement.

  • Magnify Shampoo gives fine hair a lighter starting point.

    It gently cleanses without leaving hair feeling heavy, coated or overloaded, helping roots feel fresher and lengths feel more responsive to styling.

    Think clean, light and ready for volume.

  • No. Magnify Shampoo is designed specifically for hair that loses volume easily.

    It cleanses gently while helping hair feel light and fresh, so your styling products have a better base to work from.

    For best results, rinse thoroughly and avoid applying heavy conditioners or oils near the roots.

  • No. Magnify Shampoo is designed to support volume while still keeping hair feeling soft and manageable.

    It should leave hair feeling clean and light — not squeaky, rough or stripped.

    Pair with Magnify Conditioner through the mid-lengths and ends for softness without losing lift.

  • Magnify Shampoo is best for fine, flat or limp hair that needs lift, body and lightness.

    Nourish Shampoo is best for dry, dull, wavy or curly hair that needs lightweight hydration, softness and movement.

    In simple terms:

    Magnify = volume + lift + lightness

    Nourish = lightweight hydration + softness

  • Magnify Shampoo is the lighter option for hair that gets weighed down easily.

    Hydrator Shampoo is richer and better suited to dry, coarse, thick or hard-to-manage hair that needs more moisture and smoothing.

    If your hair falls flat quickly, Magnify is the better choice.

  • Yes. Magnify Shampoo is suitable for colour-treated, keratin-treated and extension hair.

    For extensions, focus shampoo mainly on the scalp and roots, and avoid rough scrubbing through the mid-lengths and ends.

  • Hair should feel cleaner, lighter and easier to style.

    With regular use, fine or flat hair can feel fresher at the roots, softer through the lengths and more responsive to volume styling. You can expect more body, bounce and natural movement without the heavy, coated feel.

  • Yes. Magnify Shampoo is suitable for regular use whenever your hair needs lightness, lift and volume support.

    If your hair feels oily or heavy at the roots, focus shampoo on the scalp and roots, then let the lather move gently through the ends as you rinse.

Ingredients_Image_ALL_1.jpg
magnify shampoo

Ingredients you'll love

Functional keratin proteins that are 91% similar to the keratin found in human hair, helping support hair structure and resilience.

A nourishing botanical oil that helps soften hair while enhancing shine and manageability.

An antioxidant vitamin that helps protect hair from environmental stress while supporting shine and overall hair condition.

A strengthening plant protein that helps reinforce hair fibres, improving body, resilience and fuller-looking hair.

Helps support softness, moisture balance and smoother-feeling hair.

Healthy Hair, Always! Support That Lasts

Care that keeps your hair performing at its best,
day after day

Colour | Keratin | Extension-SAFE

Maintains colour, condition and integrity -
between salon visits

Professional Results At Home

Developed by hairdressers - for results
you can maintain beyond the salon

Bioactive Keratin Technology

Mirrors your hair's natural structure -
so it can be recognised and used